Our Heritage

Marcellamoda is a long-time family business named in tribute to our grandmother, Marta, whose nickname was “Marcella.” Marcella grew up in a place where there was small opportunity for someone with big dreams and yet, by the force of her will and talent, Marcella eventually became an apprentice with a master designer in Paris before becoming one of Bulgaria’s most prominent fashion designers in her lifetime.

Our brand, Marcellamoda, is inspired by Marcella’s non-compromising desire for expert, ethical craftsmanship and original design.

OUR AESTETHIC

NYC-inspired Design

Our minimalist clothing is informed by a life lived in the big city. At Marcellamoda, our design team is headed by Marcella’s granddaughters, Siyana and Marta, two sisters who came to New York to pursue careers that spoke to their passions.

Living in New York deeply influenced our design sensibility. Like the city, itself, our garments combine clean lines and geometric construction with the occasional surprise of asymmetry. Adopted New Yorkers, we like to think that we bring forward the best of both our European pasts and our American present – the result being an elegant but edgy “upscale street” style.

OUR PRODUCTION

European Craftsmanship

Our fabulous, highly trained team produces all of its collections within the European Union. Not only are all of our fabrics, knits, leather, and trimmings locally sourced but, in these days of global outsourcing, each garment, shoe and accessory is produced by hand either in one of two company ateliers or within long-time and fastidiously supervised local artisanal partners within Europe.

Producing two collections yearly, with new styles introduced weekly, we require that every Marcellamoda piece has been put through extensive testing for fit, form, and fabric quality. We are relentless about ensuring that you, our customer, have the opportunity to enjoy superior standards of European craftsmanship even as we strive to keep our garments and accessories highly accessible in price.

OUR ETHOS

Minimalism with an Edge

We fervently believe that keeping our collections unique helps you, our customer, with needing fewer special pieces - treasured items in your wardrobe that you can wear season after season, year after year.

With this mission, we never stop focusing on creating designs that set trends rather than following them. Our timeless aesthetic allows our collections to stay alive and relevant beyond several months (and with many favorite pieces for years on end...), minimizing dead stock and waste. As such, we stand as a proud, sustainable alternative to "disposable" or "fast" fashion - both in terms of design philosophy and production approach.